In late 2002,nollywood,that name given to Nigerian Movie Industry by only-God-Knows-who,lost a soul.That soul so much loved the industry that he so much wanted to be a part of it.That soul so much loved the professionalism that the industry enjoyed,even if to a little extent,that he always wanted to see the movies.Not just that soul,a lot of people wanted so much to identify with it.
However,all of a sudden,things turned awry.It wasn't unexpected anyway.First,some illiterates in Iweka
and Pound Roads respectively,started deciding whom to use and who not to use.With it,quacks invaded the industry.A few wanna-be actresses just needed to be girlfriends to one of the marketers to become stars.It didn't end there.
If it didn't help that piracy was a bane to the growth of the industry,lack of finance was a chief culprit.Half-baked low budget movies were produced and the viewers started losing interest.We knew they were indirectly pointing the gun at their faces.Recent events have proved they actually did pull the trigger.Now,nollywood and its practitioners are being dismissed with a wave of hand.I laugh when I hear a few of them rattle that the industry is the third best after Hollywood and Bollywood! How funny!Or maybe they are right.Afterall the number of movies churned out could outnumber the Nigerian population.Is it not worthy of regret that no Nigerian actor has graduated to Hollywood?Do we think the world do not know?And who on earth is worthy of Hollywood?Genevieve Nnaji,maybe,but not terrible actresses(I choose the female,because in my opinion,they are the guilty ones in this case) who feel they have arrived when they have offered nothing.The likes of Ini Edo,Mercy Johnson and the nude-freak Tonto Dike come to mind here.
Until the practitioners come together and decide to change one or two things,then the future remains regrettably bleak for them.I think they have to borrow a leaf from their counterparts in the music industry.
Yemi Alade is a Beautiful Sight in Yellow at CNN’s African Voices 15th
Anniversary | See Photos
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Yemi Alade never misses when it comes to making an African fashion
statement, and her look at CNN’s African Voices Changemakers
15th-anniversary celebrat...
2 hours ago
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